Vetra

VETRA brand was created by EDOUARD BEERENS in Paris in 1927. He designed the red VETRA logo with a manufacture at the back, as displayed on today’s label. Workwear brand names were currently in red ink in the first part of the 19^TH century because referring to the working class emblem. 

VETRA name has been basically composed of the abbreviation of VETements de TRAvail ( in English it would have been ‘WW’ ). The use of two syllables has made it easy to memorize the short synthetic brand name VETRA.