The Unbranded Brand
No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.
The Unbranded Brand is a crazy concept in the world of premium apparel. While other companies try to create a brand image through expensive ad campaigns and celebrity endorsements, they do the opposite. They decided to focus on the core essentials instead: great fits, solid construction, and top quality selvedge denim. By eliminating all that is unnecessary about branding, they can offer a better product at a better price.
The Unbranded Brand is as simple as that.