Faherty Brand

They always dreamed of building a brand together inspired by the beach. To them, life's great moments are spent by the water, sand between they're toes, watching a sunrise on a surfboard or a sunset with friends around a bonfire. They both quit their jobs - Mike spent 7 years on Ralph Lauren's design team (RRL) and Alex in finance/business strategy in Private Equity- to create the clothing company they always wanted; clothing made from premium materials, both ethically sourced and environmentally sound, with a focus on unwavering craftsmanship, specifically made for life's great moments at the beach and all the times you wish you were there.