The Rite Stuff

The Rite Stuff was founded by Bryan Shettig on a simple but uncompromising belief: that the past deserves to be worn, not just remembered. Inspired by pre-WWII American workwear and everyday dress, every piece is researched through vintage catalogs and old photographs, then crafted using traditional techniques and faithful fabric reproductions — sourced from the finest mills in Japan and the USA. The result is clothing that carries real history in its construction: garments made to be lived in, passed down, and felt.