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Olive premium weight 100% cotton certified organic TSPTR tee with an authentic 1970s Peanuts water based ink print
The Whole Earth Catalog created a peer-to-peer network that connected and galvanised like-minded people. In doing so, it created a legacy as an early link between the counterculture movement and the cresting personal tech industry. It spoke to a growing generation of do-it-yourselfers and innovators—particularly those entrepreneurs who’ve found themselves in California over the years.
The catalog was preceded by the "Whole Earth Truck Store". The WETS was a 1963 Dodge truck: In 1968, Brand, who was then 29, and his wife Lois embarked "on a commune road trip" with the truck, hoping to tour the country doing educational fairs. The truck was not only a store, but also an alternative lending library and a mobile microeducation service.
As an early indicator of the general Zeitgeist, the catalog's first edition preceded the original Earth Day by nearly two years. The idea of Earth Day occurred to its instigator, "in the summer of 1969 while on a conservation speaking tour out west," where the Sierra Club was active, and where young minds had been broadened and stimulated by such influences as the catalog. Despite this popular and critical success, particularly among a generation of young hippies and survivalists, the catalog was not intended to continue in publication for long, just long enough for the editors to complete a good overview of the available tools and resources, and for the word, and copies, to get out to everyone who needed them.
Ethically made in Portugal
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U.S. Return and Exchange Policy
Milworks gladly accepts returns of unworn, unwashed, undamaged or defective merchandise purchased online, by phone or in stores for delivery that shipped to a U.S. address for a full refund or exchange within 30 days of original purchase. If you live in Milwaukee WI for your convenience, online and phone purchases may be returned to the Milworks store. Refunds will be made in the form of the original payment. All apothecary, masks, altered apparel or final sale items cannot be returned or exchanged.
Returning or Exchanging a Gift
Click here to start a return for U.S. orders and generate a prepaid label.
Milworks gladly accepts returns of unworn, unwashed, undamaged or defective merchandise purchased online for delivery that shipped to a international address for a full refund or exchange within 30 days of original purchase. Refunds will be made in the form of the original payment. All apothecary, masks, altered apparel or final sale items cannot be returned or exchanged. Please send all returns to this address
Milworks - Returns
143 N Broadway St
Milwaukee WI 53202
Please note that you will still be responsible for any international return shipping fees and original shipping charges.