THE LEVIS 1966 501® JEANS ARE SOLD OUT TIL END OF NOV, PLEASE CHECK BACK THEN OR CONTACT US FOR PRE ORDER
1966 501® JEANS
66501-0128 • MADE IN USA • D1 • RIGID
When Levi Strauss & Co. covered the back pocket rivets in 1937, everyone thought
that would solve the problem of rivets scratching their furniture when they sat
down. But those copper rivets were tougher than they looked—after a few years of
hard wear, they continued to break right through the denim, scratching things up
By 1966, technology had caught up with history, and it was possible to bar tack
the 501® Jean’s back pockets, replacing the back pocket rivets. The text on the
pocket flasher indicates this change. This small change maintained the jean’s
notorious durability, while finally solving that decades-long furniture-scratching
issue. This particular style of 501® Jean—with bar tacks and a big “E” red Tab—
only existed from 1966 to 1971.
What does this mean for the 1966 501® Jean? It means someone who hitchhiked
their way to San Francisco in 1967 and bought a pair of 501® Jeans was
not only experiencing a once-in-a-lifetime event, but was wearing a unique pair
of jeans—a pair which would change again when the Summer of Love was just a
1890 XX501® JEANS90501-0009 • MADE IN USA • D1 • RIGID To the owner of this 501® Jean, While Levi Strauss and Jacob Davis invented the blue jean in 1873,...
1915 501® JEANS15501-0008 • MADE IN USA • D1 • RIGID The story of Cone Denim began in 1891, when brothers Moses and Caesar foundedCone Export & Commission Company. By...
1933 501® JEANS 33501-0048 • MADE IN USA • D1 • RIGID A pair of jeans from 1933 had belt loops, but still had the cinch and suspender buttons, offering a...
1947 501® JEANS47501-0167 • MADE IN USA • D1 • RIGID To the owner of this 501® Jean, When World War II ended and raw materials were available again, Levi...