1954 501® JEANS
50154-0068 • MADE IN USA • D1 • RIGID
In the mid 1950s, Levi Strauss & Co. started selling 501® Jeans on America’s East
Coast for the first time (Western states had been the primary sales territory since
the jeans came out in 1873). Many folks had already been introduced to the jeans
at dude ranches, but to some, this button fly work pant was something they had
In order to make potential consumers comfortable with the company’s products,
LS&Co. introduced a zipper version of the button fly Shrink-To-Fit™ jeans in
1954: the 501® Z. It had everything long-time wearers loved: the silhouette, the
tough-but-flexible fabrics, rivets, etc. Retailers carried both the 1954 501® Jean and its
zippered brother, the 501® Z Jean, and everyone got the pair that worked best for
The 501® Z Jean had many fans. However, when it first came out, LS& Co. received
a letter from an old-timer somewhere in the West who wasn’t too thrilled with the
innovation. The actual letter has disappeared, but company legend has it that the
writer said; “Why the heck did you put a zipper in your jeans? It’s like peeing into
the jaws of an alligator.”
1890 XX501® JEANS90501-0009 • MADE IN USA • D1 • RIGID To the owner of this 501® Jean, While Levi Strauss and Jacob Davis invented the blue jean in 1873,...
1915 501® JEANS15501-0008 • MADE IN USA • D1 • RIGID The story of Cone Denim began in 1891, when brothers Moses and Caesar foundedCone Export & Commission Company. By...
1933 501® JEANS 33501-0048 • MADE IN USA • D1 • RIGID A pair of jeans from 1933 had belt loops, but still had the cinch and suspender buttons, offering a...
1947 501® JEANS47501-0167 • MADE IN USA • D1 • RIGID To the owner of this 501® Jean, When World War II ended and raw materials were available again, Levi...