1947 501® JEANS
47501-0167 • MADE IN USA • D1 • RIGID
To the owner of this 501® Jean,
When World War II ended and raw materials were available again, Levi Strauss
& Co. leaped back into heavy production to meet the growing postwar demand.
Slimmer fitting, with no extra details like the cinch or suspender buttons, this was
a jean that was ready for the changing times.
The watch pocket rivets came back after their wartime hiatus, and the Arcuate
was stitched on the back pockets after having been applied with paint throughout
the war. But it came back in different form: thanks to new, double-needle
technology, the famed double-arch stitch was now uniform in size and design,
no longer subject to the skill of the individual sewing machine operator, using a
single needle machine.
The red selvedge Cone Mills denim was still the bedrock of the jean, as it had been
for nearly two decades. By the end of the 1940s, Levi’s® jeans were aimed at the
new, emerging middle class. The 1947 501® Jean was the jean of a new generation.
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