1933 501® JEANS
33501-0048 • MADE IN USA • D1 • RIGID
A pair of jeans from 1933 had belt loops, but still had the cinch and suspender buttons, offering a variety of ways they could be worn. Some owners wore their jeans with a belt. They cut off the cinch right at the rivet and removed the suspender buttons, choosing not to wear their Levi’s® jeans with suspenders, like the older generation. Some Levi’s® brand retailers even kept a big pair of scissors at the cash desk to cut the cinch off for their customers. The 1933 501® Jean also featured the redesigned “Guarantee Ticket” on the back pocket of the jeans. Levi Strauss & Co. had trademarked the name “Levi’s®” in 1927 because any pair of denim pants were being called “Levi’s®” no matter who made them. Instead of reading, “This is a pair of them”, as seen on the original ticket from 1892, the new ticket read “This Is A Pair Of Levi’s®”.
Also under the leather patch was a small white cloth label printed with the blue eagle and the letters “NRA”. This was the National Recovery Act logo, which LS&Co. was allowed to use because the company abided by the labor rules of President Franklin Roosevelt’s National Recovery Administration during the Depression years of the 1930s.
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