Bellroy black tablet sleeve 10"
Bellroy shared their first wallet in 2010, but the idea for thinner wallets started brewing ten years earlier.
A frustration had surfaced at design school, seeing folk sat crooked with ugly lumps in their pockets. Years later they found themselves back home, gathered round the kitchen table in Bells Beach, with the guts to do something about it.
Chewing through ideas and thrashing out concepts, they searched for the magic insight that would transform how they carry their everyday things. They brought together some talented friends, set up Carryology and Bellroy, and threw themselves deep into carry geekery.
Carryology helped them find the insights they were looking for. By making their most used cards the easiest to reach and tucking away what they rarely use, they reengineered a fundamentally flawed design.
And so the Bellroy quest began – improving the way folk carry. Whether buying a morning coffee, cycling in the rain, a city commute or a weekend away, they knew that when they’ve got the right things on hand they're more willing to roam. And this is when they really experience what the world has to offer.
So they'll continue to craft better ways to carry, sharing designs and insights that help you move effortlessly between your worlds.
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